城市玛丽

Change habits, build a sense of collective pride

客户:

Ville Marie

类型:

活动,媒体

部门:

Public

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

当本土营销成为市民习惯

当本土营销成为市民习惯

位于蒙特利尔中心的 Ville-Marie 区希望改变居民对垃圾收集时间的看法。挑战在于:将市政约束转化为植根于清洁和尊重社区规则的共同自豪感。

位于蒙特利尔中心的 Ville-Marie 区希望改变居民对垃圾收集时间的看法。挑战在于:将市政约束转化为植根于清洁和尊重社区规则的共同自豪感。

结果
结果

1.37亿

1.37亿

曝光量(2个月)

+ 75 000

+ 75 000

次社交媒体互动

次社交媒体互动

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

This event puts real citizens in the spotlight, with visual design inspired by their images: friendly, vibrant, and full of personality. Presented in a warm and friendly manner, the original practical reminders gradually become a collective daily habit. Results: The event received widespread attention, and residents' behaviors have gradually improved towards the public interest.

This event puts real citizens in the spotlight, with visual design inspired by their images: friendly, vibrant, and full of personality. Presented in a warm and friendly manner, the original practical reminders gradually become a collective daily habit. Results: The event received widespread attention, and residents' behaviors have gradually improved towards the public interest.

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