蒙特利尔的依赖关系
当依赖让声音沉默
客户:
Dépendances Montréal
类型：
活动
部门:
OBNL
Dépendances Montréal 基金会：突破刻板印象的意识觉醒
Dépendances Montréal 基金会：突破刻板印象的意识觉醒
我们都知道依赖会带来多大的破坏力。挑战在于：为一个寻求新动力的基金会打造一场以全新角度切入的宣传，因为真实情况远比刻板印象复杂。核心洞察：在依赖的控制之下，我们会失去对生活的掌控，甚至隔绝与所爱之人的关系。
我们都知道依赖会带来多大的破坏力。挑战在于：为一个寻求新动力的基金会打造一场以全新角度切入的宣传，因为真实情况远比刻板印象复杂。核心洞察：在依赖的控制之下，我们会失去对生活的掌控，甚至隔绝与所爱之人的关系。
A 30-second advertisement features a scene of a naked family: the inner voice of a drunk mother overwhelms her conversations with her daughter and partner. The slogan reads: "The voice of dependency can overshadow the voices of others." This concept is also extended to online media, print advertisements, and outdoor advertising. Results: Increased donations. Heightened public awareness. Significant rise in the foundation's visibility.
A 30-second advertisement features a scene of a naked family: the inner voice of a drunk mother overwhelms her conversations with her daughter and partner. The slogan reads: "The voice of dependency can overshadow the voices of others." This concept is also extended to online media, print advertisements, and outdoor advertising. Results: Increased donations. Heightened public awareness. Significant rise in the foundation's visibility.
