Turn a clear message into compelling content
Cut to the chase
Need to breathe life into your message? Video has the highest impact of all content types. Leverage the power of motion design animation to level up static content, grab attention, communicate complex information and create a strong emotional bond between consumers and your brand.
From the script and storyboard to the final edit, Camden’s team of copywriters, scriptwriters, graphic designers, art directors and motion design animators master all the tools and tech needed to produce eye-catching motion design videos that entice and engage across channels. And everything is done in-house.
Movement and meaning
We start every motion design video project by examining the client’s needs, target audience, message and distribution channels.
With that information in hand, our creatives get to work developing a storyboard outlining key narrative points, shaping the message, and establishing art direction. Our in-house team of skilled motion designers and video editors bring those elements to life with a compelling visual landscape, while sound design and voice-over performance add meaning to the movement.
Stories, snaps, GIFs, livestreaming… social media platforms can be a head-spinning jumble of post setups and file formats. Which is best? Which works best for your campaign? Concise, dynamic animated content is a great way to help your audience land on their feet and make sense of it all. Motion graphics are also a great tool to drive down the cost of TV ads while still wowing your audience with your latest promotion.
Springing from the information culture that has emerged alongside new tech and communication tools, animated content is a mighty vector for communication. It’s compelling, flexible and cost-effective; it has the power to fuse brand and message in a clear, palatable whole.
Inform and impress
From B2B communication and online annual reports to corporate videos and promotional clips, motion graphics transform low visibility content into potent dispatches that get the message across. Animation makes concepts speak, statistics sing – even the most predictable themes become unconventional.