Olympique Lyonnais, the first French soccer team to own its own stadium, is always looking to win, both on and off the field.
Not only did the club sign a partnership agreement with NBA star Tony Parker's ASVEL, it also announced a new women's soccer franchise in the US to support local and international development.
Merchandising also had a major role to play in the club’s growth strategy.
From locker room to street
A successful merchandising stategy would mean rolling out on-trend, high-quality product lines to an ever-growing fan base and meeting fluctuating demand throughout the year.
OL hoped to enhance the fan experience by producing sport-meets-lifestyle clothing lines that could be worn from match to street – following supporters out of the stadium and into their day-to-day.
Distributed in club shops, online and at the Groupama Stadium megastore, the team’s product offering is impressive.
Design and production
Working closely with the club's merchandising teams, we drew on current trends to develop a range of clothing items sporting the seven-time champ’s logo, and to adapt those concepts to all their other merchandise.
During the production phase, we paid special attention to craftsmanship and detailing, scrutinizing every inch of fabric to meet the highest standards of style and quality.
The new lines have been a huge hit, significantly driving up merchandise sales in the years since their release.
Boasting €11.6M in gross revenue and a 16% net profit, Olympique Lyonnais merchandising trends speak to the surging team spirit and fan enthusiasm we’ve been proud to nurture since 2016.