The Fédération Française de Ski (French ski federation) asked Camden Lyon to design the visuals

Connecting ski and snowboard enthusiasts

Fédération Française de Ski

The Fédération française de ski (or FFS) manages and oversees the development and practice of skiing in France. It comprises all ski clubs in France, holds competitions and administers French teams at the international level across snow sports.

  • Branding strategy
  • Art direction
  • Storytelling

    • Playing outside

    The Fédération Française de Ski (French ski federation) asked Camden Lyon to design the visuals for its 2017 and 2019 World Snow Day campaign, as well as a contest and visuals to connect and celebrate FFS partner towns and cities.

    The Fédération Française de Ski (French ski federation) asked Camden Lyon to design the visuals

    Family friendly

    Looking to convey the event’s family-friendly atmosphere, Camden Lyon gave World Snow Day visuals an illustrated feel. We also created the Villes et Villages amis des équipes de France de ski et de snowboard (Friends of France's ski and snowboard teams) contest, complete with a visual identity and promo video.

    A yearly tradition

    More people than ever are showing up for World Snow Day – and they love our visuals. The yearly tradition continues, celebrating snow sports and the people who practice them.

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