Visuel en-tête
Type de visuel
Image en-tête

Nom du projet
Working together for a more inclusive Games


France’s paralympic and sports committee (CPSF) coordinates and represents sporting federations that offer sports adapted for people with disabilities. As the only French body recognized by the International Paralympic Committee, the CPSF is a founding member of Paris 2024 and currently includes 43 member federations.

Type de bloc

Titre gauche
Helping sports clubs welcome people with disabilities

Texte gauche

With the Paris 2024 Games just around the corner, France’s paralympic and sports committee needed to boost a program designed by the Sports Ministry to help over 3,000 sports clubs welcome people with disabilities by 2024. Camden has created and developed a wide variety of marketing collateral to support the local authorities that are funding the program from now until the Games.

The spirit of sport is inclusion

The Paris mayor’s office made a commitment for the upcoming Games: to put sports and excitement about the Games at the service of our society. For the CPSF, this meant turning the values of 2024 into a reality before the Games begin, and then keep them alive once they end, through an ambitious program called the “Inclusive Club”.

  • CPSF
  • CPSF
  • CPSF

An even bigger team

The program’s ultimate goal is to include people with disabilities by offering opportunities to practise sporting activities, so the CPSF needed to speak directly to local authorities to seek funding for local sports clubs. To support them in their endeavour, Camden created a campaign called An even bigger team, using video, a brochure and key visuals.

Moving the lines of inclusion by 2024

Created in partnership with the Com’Over agency, the campaign showcases sport’s diversity by featuring able-bodied athletes alongside those with visible and invisible disabilities. A series of graphic lines that surround the athletes convey the idea of inclusion and create a shared experience. This is just the beginning of Camden’s work with the CPSF which will continue until 2024.

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